Football season is here—and with it comes major marketing opportunities for brands to reach mass audiences, especially now that scripted television has been sacked by the writers’ strike. Here we track all things related to pigskin marketing—across the NFL and college football—including ad hits and misses, TV ratings, big endorsement deals, social media plays and […]
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A new TikTok trend begins with a simple question: How often do you think about the Roman Empire? The viral videos typically feature a woman posing the inquiry to her male partner, whose unwitting response serves as the punchline. “Every day,” “Once a week” and “A lot” are a few of the common responses. Without […]
Krishan Bhatia, NBCUniversal’s president and chief business officer, global advertising and partnerships, is departing the media company after nearly 13 years, according to sources familiar with the matter. The news comes less than a month after Mark Marshall was named chairman of advertising and global partnerships, replacing Linda Yaccarino, who left to become CEO of […]