Pixalate, the market-leading ad fraud protection, privacy, and compliance analytics platform, today (September 18th, 2024) released the expanded Global Seller Trust Indexes for Q2 2024 to rank open programmatic ad sellers across desktop and mobile web, mobile apps, and connected […] The post Pixalate Unveils New Q2 2024 Seller Trust Index; Now Ranks 580+ Sellers […]
Author Archives: admin
First-id is a solution for creating deterministic, anonymous, first-party identifiers that enables brands — both media and advertisers — to identify and reconcile all their consented internet users, on all partner sites, regardless of the browser or device used. In […] The post First-id & Decentriq Redefine the Future of Data Collaboration for Brands & […]
ShowHeroes Group, a global leader in contextual online video and CTV advertising, and KINESSO, a technology-driven performance marketing agency, have released a sequel to ShowHeroes’ acclaimed scientific study of audience behaviour when watching CTV advertising. The study, titled “Why CTV Reigns […] The post Major New Study Reveals Key Trends in CTV Ad Engagement in […]
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This week’s Future of TV Briefing looks at how free, ad-supported streaming TV channels are filling less of their available ad slots this year. Freefall Free, ad-supported streaming TV channels may be growing in viewership, but that growth is outstripping advertiser demand. This year viewership of FAST channels has increased the amount of available ad […]
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Looks like big advertisers aren’t slamming the door on X just yet, even if their relationship with its owner, Elon Musk, is more drama than deal-making. How else do you explain 80 marketers showing up at X’s New York HQ yesterday (Sept. 17) for another client council session? It’s essentially X’s version of an upfront […]
Marketing
Buyers hope a proposed tariff on Chinese goods will disrupt the Temu and Shein ad blitz and lower Meta CPMs
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As President Joe Biden’s administration takes aim at cheaper Chinese products — think about the continually growing popularity of sellers like Temu and Shein — by increasing tariffs on said products, ad buyers hope the eventual ripple effects will be cheaper CPMs on Meta platforms. Earlier this year, an ad blitz from Temu had ad […]
Gen Z values the ad-supported internet nearly twice as much as Boomers New York – January 29, 2024 –Today IAB, the digital media and marketing trade association, released its first-ever, comprehensive Consumer Privacy Study titled “The Free and Open Ad-Supported Internet: Consumers, Content, and Assessing the Data Value Exchange.” The research aimed to gain insights […]
Shenan Reed of General Motors appointed as Vice Chair of the IAB Board NEW YORK, January 28, 2024 – The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, today announced that it has named John Halley, President, Paramount Advertising, Paramount as the new Chair of the trade organization’s Board of Directors. Halley has served […]
WASHINGTON, D.C. – Interactive Advertising Bureau (IAB) has filed a public comment with the Consumer Financial Protection Bureau (CFPB) supporting proposed rules guaranteeing consumers access to their personal financial data, while challenging provisions that would prevent companies from advertising and marketing their products and services, activities the CFPB describes as unreasonable and unnecessary. To the […]
Football season is here—and with it comes major marketing opportunities for brands to reach mass audiences, especially now that scripted television has been sacked by the writers’ strike. Here we track all things related to pigskin marketing—across the NFL and college football—including ad hits and misses, TV ratings, big endorsement deals, social media plays and […]
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