Today’s news: Google Wins Appeal Against EU Antitrust Fine; Very Media Group Launches; Tortoise Media in Talks to Buy The Observer Google has won its appeal against an antitrust fine from the EU, officially being able to reject the €1.5bn (£1.26bn) […] The post Google Wins Appeal Against EU Antitrust Fine; Very Media Group Launches; […]
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Digiday+, Media
Media Briefing: What to expect at the Digiday Publishing Summit, September 2024 edition
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So far, 2024 is looking pretty good — especially compared to last year — but that doesn’t it hasn’t been without challenges. Referral traffic from search and social platforms is still lackluster; generative AI technology is still transforming the media industry (despite whether publishers want it); and Google’s decision to walk back its third-party cookie […]
Media
Why Dow Jones is integrating its B2B businesses into its consumer event franchise, the Journal House
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The Wall Street Journal is no longer the only Dow Jones property to come to life for its traveling event franchise, the Journal House. This week, hosted congruently with the Singapore Grand Prix taking place Sept. 18-19, the Journal House featured the WSJ’s B2B sibling brands for the first time, including OPIS and Dow Jones […]
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The U.S. Department of Justice’s efforts to bring Google to heel at trial for the second time this year are well underway in a Virginia courtroom where its $307 billion-per-year ad empire faces a potential breakup. The trial sheds light on the intricate workings of Google’s ad-tech dominance and the industry’s competitive dynamics, with some […]
Pixalate, the market-leading ad fraud protection, privacy, and compliance analytics platform, today (September 18th, 2024) released the expanded Global Seller Trust Indexes for Q2 2024 to rank open programmatic ad sellers across desktop and mobile web, mobile apps, and connected […] The post Pixalate Unveils New Q2 2024 Seller Trust Index; Now Ranks 580+ Sellers […]
First-id is a solution for creating deterministic, anonymous, first-party identifiers that enables brands — both media and advertisers — to identify and reconcile all their consented internet users, on all partner sites, regardless of the browser or device used. In […] The post First-id & Decentriq Redefine the Future of Data Collaboration for Brands & […]
Gen Z values the ad-supported internet nearly twice as much as Boomers New York – January 29, 2024 –Today IAB, the digital media and marketing trade association, released its first-ever, comprehensive Consumer Privacy Study titled “The Free and Open Ad-Supported Internet: Consumers, Content, and Assessing the Data Value Exchange.” The research aimed to gain insights […]
Shenan Reed of General Motors appointed as Vice Chair of the IAB Board NEW YORK, January 28, 2024 – The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, today announced that it has named John Halley, President, Paramount Advertising, Paramount as the new Chair of the trade organization’s Board of Directors. Halley has served […]
WASHINGTON, D.C. – Interactive Advertising Bureau (IAB) has filed a public comment with the Consumer Financial Protection Bureau (CFPB) supporting proposed rules guaranteeing consumers access to their personal financial data, while challenging provisions that would prevent companies from advertising and marketing their products and services, activities the CFPB describes as unreasonable and unnecessary. To the […]
Football season is here—and with it comes major marketing opportunities for brands to reach mass audiences, especially now that scripted television has been sacked by the writers’ strike. Here we track all things related to pigskin marketing—across the NFL and college football—including ad hits and misses, TV ratings, big endorsement deals, social media plays and […]
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