Football season is here—and with it comes major marketing opportunities for brands to reach mass audiences, especially now that scripted television has been sacked by the writers’ strike. Here we track all things related to pigskin marketing—across the NFL and college football—including ad hits and misses, TV ratings, big endorsement deals, social media plays and […]
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A new TikTok trend begins with a simple question: How often do you think about the Roman Empire? The viral videos typically feature a woman posing the inquiry to her male partner, whose unwitting response serves as the punchline. “Every day,” “Once a week” and “A lot” are a few of the common responses. Without […]
Krishan Bhatia, NBCUniversal’s president and chief business officer, global advertising and partnerships, is departing the media company after nearly 13 years, according to sources familiar with the matter. The news comes less than a month after Mark Marshall was named chairman of advertising and global partnerships, replacing Linda Yaccarino, who left to become CEO of […]
MarTech is evolving rapidly, trouble is, marketers may not be keeping pace with tech advancements. According to Walker Sands’ 2018 Marketing Technology report, more than two-thirds of marketers don’t think there’s such a thing as the “perfect stack” for marketing technology, believing instead that it’s always a work in progress. The survey, conducted among 300 […]
Recent research by GlobalWebIndex reveals internet users in the UK and the U.S. are ambivalent about self-driving cars. Internet users in the UK and U.S. are split down the middle between enthusiasm and concern about autonomous cars.
In an ideal world, men and women would be equally likely to be the breadwinner of a couple. But the analysis found that in the 50 largest metros, women were the main breadwinner in less than 31% of couples’ households. In the 10 major U.S. cities with the highest rates of couples with female breadwinners, […]